Amazon Web Services
Transforming Diversity Talent Acquisition
Learn how the Hawkeye approach spearheaded initiatives to enhance diversity within one of the world’s leading cloud computing companies.
The Challenge
Develop and implement innovative strategies to increase high-value diverse hires and replace outdated recruitment practices.
Impact
Increased Diverse Hires By
53%
Surpassed Diversity Application Goal By
37.8%
Built & Scaled 25-Person Team In
9mo
The Approach
Partnership Building: Worked with People and Culture leadership and Affinity Groups to expand the talent pipeline through referrals, interview sessions, and career events.
Inclusive Culture Development: Implemented a roadmap for inclusive practices, enhancing AWS’s reputation as an employer of choice.
Performance Assessment: Regularly evaluated new strategies, reallocating resources to the most successful initiatives.
Text-Only Communications: Streamlined messaging to emphasize value propositions clearly, increasing engagement without visual distractions.
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